Implementing Social Marketing
social marketing campaign
Pros
- Knowledge of the problem or goal
- Belief in the importance of the goal
- Desire for change
- Belief in ability to change
- Action
- Ability to maintain change
News
Some news this fine day!
Contact
Get in touch, or swing by for a cup of coffee.
About
Who we are and what we do.
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Plans and Features
- Deal Terms
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Track implementation of campaign components and activities
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Assess knowledge of and exposure to the campaign
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Assess ongoing changes in specific behavioral objectives
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Assess ongoing changes in specific population-level outcomes
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Consider the ethical implications of the campaign
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Listening sessions and public forums
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Interviews with members of prioritized groups
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Focus groups interviews and or surveys with prioritized groups and their subgroups
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xpected benefits of adopting the changed behavior
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Expected benefits and costs of adopting or continuing the behavior
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